Key lessons πŸ”‘ from the Otto Group CEO

As part of the HSBA Alumni Association, we had the chance to get some great insights on how the Otto Group with CEO Alexander Birken formed key lessons for a successful transformation.

As one of the biggest e-commerce companies worldwide, the Otto Group reinvents itself on a regular basis. Our main takeaway was this following thesis: 'Culture is defined by the quality of relationships.' True that πŸ’‘ 🀝 - for big cooperations as for startups.

Christoph S